BLOOM IS ABOUT FLOURISHING AND GROWTH, A FLOWER THAT HAS BLOSSOMED UPON THE RIGHT SEASON. BUT BLOOM ALSO CAN BE DEFINED AS A YOUTHFUL OR HEALTHY GLOW IN A PERSON'S COMPLEXION. A BLOOMING STORYTELLER THAT HAS SURVIVED ADVERSITY AND PAIN CAN NOW TELL STORIES OF MENDING, LIBERATION, AND VIBRANT BEAUTY.


We are happy to begin our Ladies' Bloom campaign by tapping into female storytellers and dreamers. It's the start of something new that God has long put on our hearts. As we listen to more women telling their story, there seems to be a similar theme told: this idea of embracing inner and outer beauty in a season God has them in. It is full of lessons such as refinement, listening, and patience. And so we want to highlight these incredible women through form of visual storytelling, what bloom means to them, and how God is using them to bloom in the current season.

And to the ladies out there seeing this, we want to affirm and encourage you. You have a voice, a story to live out. It may feel broken and unworthy to tell. But we are here to help you see it as beautiful and bright.

Below is our first take on Bloom through the eyes of fellow Storyteller Courtney. She inspires those around her, speaking truth into so many lives. Her fun and bubbly charisma is clearly evident through these photos. I wanted to accurately depict her contagious laughter and life. I hope you become inspired by her story.


"This word makes the phrase 'bloom where the Lord has you planted' comes to mind. So often we have a plan for ourselves. What our life will look like in the coming years. And so often those plans are shattered by the Lord. This leaves us frustrated, confused, and angry.

There is victory in blooming exactly where the Lord has us. When we bloom there our roots will be firm, the soil will be rich, and the water ever flowing. The roots will be full of goodness, love, and grace.

I encourage you to realize where the Lord has you now is where you are meant to be, and when you choose to bloom there beautiful things will happen."

~ Courtney, BLOOM STORYTELLER

AND SO LADIES, NOW IS YOUR TIME TO GO, TO PURSUE, TO BLOOM.


Photoshoot Details
Clothing - Maroon Bloom Muscle Tee
Model - @courtneycayyy
Location - Mission Hills & Pt. Loma, San Diego, CA

Based on a true story
~Ben Dulay, Storyteller

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